About HAWKWRX

Born from defence innovation, driven by operational excellence. Building the future of tactical collaboration through proven XR technology.

Our Heritage

HAWKWRX Ltd was established in March 2025 to continue the evolution of the Virtual Bird Table platform, originally developed as "Radical" under Masters of Pie.

The platform achieved significant success on G-Cloud, generating £1-3M annually before the original company was impacted by defence spending contractions under the previous UK government.

With renewed NATO pressure under the Trump administration and continued conflict in Ukraine driving defence budgets upward, the market has reopened. HAWKWRX has acquired the proven IP and is advancing the technology for next-generation defence collaboration.

Key Milestones

2018
Masters of Pie founded, development of Radical platform begins
2020
G-Cloud listing achieved, initial defence contracts secured
2022
British Army partnership established for XR collaboration
2024
Platform generates £1-3M annually on government contracts
2025
HAWKWRX Ltd established, IP acquired, platform relaunched

Leadership

Driven by proven experience in technology innovation, media and defence collaboration.

Karl Maddix

Chief Executive Officer & Founder

Professional Background

Karl brings extensive experience in technology innovation and media, with a proven track record of building successful platforms for complex operational environments.

His background includes significant roles at Bloomberg TV, where he developed expertise in real-time data visualization and collaborative platforms, and experience working with NASA on mission-critical systems.

Karl has successfully established strategic partnerships with major technology companies including Siemens, demonstrating his ability to bridge innovative technology with enterprise requirements.

Defence Innovation

As founder of Masters of Pie, Karl led the development of the original "Radical" platform, establishing it as a successful G-Cloud listed solution generating millions in annual revenue.

Under his leadership, the company developed a strong partnership with the British Army, ensuring the platform meets real operational requirements for tactical collaboration and mission planning.

His vision for HAWKWRX continues this legacy, advancing XR technology for defence applications while maintaining focus on operational effectiveness and user experience.

Expertise

XR Technology

Defence Systems

Data Visualization

Strategic Partnerships

Mission & Values

Guided by operational excellence and innovation in service of defence capabilities.

Mission

To revolutionize defence collaboration through immersive XR technology, enabling real-time tactical decision-making and mission success.

Innovation

Pushing the boundaries of what's possible in defence technology while maintaining focus on practical, mission-ready solutions.

Partnership

Building lasting relationships with defence organizations, ensuring our technology serves real operational needs.

British Army Partnership

Our collaboration with the British Army ensures Virtual Bird Table meets the highest standards for tactical collaboration and operational effectiveness.

Collaborative Development

The Virtual Bird Table platform has been developed through close collaboration with British Army units, ensuring it addresses real operational challenges and tactical requirements.

This partnership provides invaluable feedback from frontline users, enabling continuous refinement of features and usability for demanding military environments.

Operational requirements validation
User experience optimization
Security and compliance guidance
Field testing and validation

Partnership Benefits

For Defence Organizations

Access to cutting-edge XR collaboration technology designed specifically for military operational requirements and validated in real scenarios.

For HAWKWRX

Direct insight into operational needs ensures our platform development stays focused on delivering genuine capability improvements.

For Innovation

This collaboration drives advancement in defence technology, creating solutions that enhance tactical effectiveness and mission success.

Established

March 2025

Location

Tonbridge, UK

Team Size

2-10 employees

Focus

Defence XR Technology

Join Our Mission

Whether you're interested in partnership, deployment, or learning more about our capabilities, we're ready to discuss how Virtual Bird Table can enhance your operations.